The Persuasive Presenter
Engage, Inform and Influence From Anywhere
Persuasive presentations move the world. The ability to own the room (or the Zoom), to sway minds and present with clarity and influence is the hallmark of great leaders. We’ll teach you how.
Persuasive Presentation Training: Workshop Curriculum & Methodology
This workshop, taught both virtually and in person, helps people become more persuasive presenters, quickly. You’ll learn the science behind how we are influenced and a framework for how to build–and deliver–successful persuasive presentations for internal and external audiences.
This training is a series of modules to help speakers practice and role-play the techniques. Every exercise is recorded, often the most powerful part of the program. You’ll get candid feedback and in-the-moment coaching to help you understand and feel your moments of influence. We’ll also help you master your environment and platform and use them to your advantage. You’ll walk away with a clear path for how to lean into your strengths and the quick wins to help you continue to build your influence.
Who Should Attend? This course is critical for anyone whose job depends on getting a "Yes." It is specifically designed for:
Sales Professionals closing complex deals
Product Managers pitching internal changes, requests or roadmaps to leadership
Non-Profit Leaders and Fundraisers seeking donor support
Consultants presenting recommendations to clients
Anyone who wants to be more persuasive
Key Learning Outcomes & Skills Developed:
Create and deliver powerful, engaging, persuasive presentations
Handle challenging questions and pushback with calm professionalism
Project confidence and trust
Convey complex, technical information clearly and succinctly
Personally connect with–and read–your audience
Reduce nervousness and exude executive presence and poise
Master the use of body language and voice when presenting both virtually and in person
Increase your overall ability to influence and persuade
This course includes:
Challenging & engaging exercises & practice sessions
Candid, thorough feedback from instructor and peers
In-the-moment coaching
Video review of all practice sessions
Small group size for maximum individual attention
Expert coaching from presentation specialists
Frequently Asked Questions
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Our core presentation training focuses on verbal and non-verbal communication (what you say and how you say it). This course focuses more on influence, and how to prepare for and engage in persuasive presentations and conversations. It’s actually a hybrid of our “Stand & Deliver” and “Presenting to Executives” courses.
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It is highly effective for sales teams, but the skills apply to anyone who needs to influence people, whether internal or external. Many people find it’s usefulness goes way beyond their work lives, as we all try to influence people in our lives every day.
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Clients can expect a tangible shift from "informing" to "persuading." Results include the ability to more quickly and consistently prepare, structure arguments more logically, handle tough questions and pushback without defensiveness, and drive clear action from an audience. Organizations typically see shorter sales cycles, more effective internal meetings, and higher adoption rates for new initiatives.
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Yes. Participants bring their own actual situations to the workshop, allowing us to apply the persuasive techniques directly to the work they are doing right now. Many people prepare for real presentations and conversations in the course, allowing them to practice and receive extensive feedback.
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Key techniques include "The Bottom Line Up Front" (BLUF) for clarity, leveraging the Executive Presentation Pyramid, specific frameworks for handling Q&A, and non-verbal skills like eye contact and vocal modulation to build trust and authority.
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We teach influence by focusing on the audience's perspective, not just the speaker's content. We train participants to identify the decision-maker's needs, use storytelling to create emotional connection, and employ the "psychology of influence" to frame their ideas in a way that minimizes resistance and maximizes buy-in.
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Participants leave with a "Persuasion Toolkit" they can use at work and at home. You’ll walk away with greater confidence in high-stakes situations, a proven method for organizing your thoughts quickly, and the ability to read a room and pivot your strategy in real-time to keep your audience engaged. Plus, each person leaves with a very clear picture of their strengths and opportunities as a presenter so they can continue to practice and improve long after the course.
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To ensure every participant gets maximum practice, individual coaching and feedback, we cap these workshops at 10-12 participants, depending on the format.
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We typically deliver this as a one-day intensive workshop or split it into two half-day virtual sessions.
“We recently hired GrahamComm to facilitate “The Persuasive Presenter.” Their team worked closely with us to design and customize the course for our particular industry and needs. We initially did a one-day pilot program to see how the training would resonate with our employees, who are very selective and pressed for time.
GrahamComm exceeded our expectations on every level. The evaluations from the program were so good and the demand for the course so strong, we brought them back to deliver the same course at multiple offices. The content, exercises and coaching help people inform and influence both internal and external audiences and prepare them for rigorous discussion and Q&A. The GrahamComm team was responsive, easy to work with and extremely professional. They were able to teach and empower our people from software engineers to client-facing professionals.”
— Lissa Minkin, VP of People, Addepar