Storytelling Training
Master Business Storytelling in the San Francisco Bay Area & Globally— GrahamComm
What makes some leaders influential, some entrepreneurs great fundraisers and some salespeople so successful?
The answer is often storytelling. Stories are the catalysts that help people connect, make the complex simple, engage the heart and catalyze change. Recognize, craft and deliver stories that sway.
Most presentations are heavy on data and light on impact. But we know that data alone isn’t enough. You must be able to make sense of the information to create change. You must make people care. You must help people remember and repeat your ideas. And that is done through stories.
This course, led both virtually and in person, will help you develop storytelling skills as part of your overall presentation and leadership tools. You’ll learn why stories work, when to use them and how to build and deliver them for maximum impact.
Learn to:
Recognize impactful stories and leverage them for multiple situations
Craft engaging stories using a proven, repeatable process and template
Own and deliver a shared company narrative as well as your own unique stories
Captivate, inspire and influence your audience with expert virtual and in-person delivery skills
Differentiate yourself early and shorten your sales cycle
Help your customers sell you internally by repeating your stories
Facilitate change and move your listeners to action
Build credibility, impact and charisma as a leader
This course includes:
Interactive course manual
Practical, reusable story-building templates
Multiple practice sessions with feedback
Small group size for maximum individual attention
Expert coaching from presentation specialists
Workshop logistics:
Course length & format: Typically done as a half-day or full-day session for small groups or as a 1-2 hour session for larger ones. Can be facilitated either in person or virtually.
Group size: Can be done with small groups (10-12 people) as a hands-on training or to large audiences (20-100+ people) as a shorter “lunch & learn” presentation.
Tailoring options: The program can be customized for different teams (executives, sales, product, engineers, etc.). We also tailor for relevant story topics and session length.
Geographic availability: GrahamComm is based in the San Francisco Bay Area but travels worldwide and also offers virtual sessions.
Materials provided: Course workbook, story‑building templates, slide deck, video feedback and follow‑up action plans.
Frequently Asked Questions
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Stories help audiences remember ideas, make sense of data and connect emotionally, which leads to better influence and persuasion. They also make any presentation more interesting and engaging and help you present in a more authentic and conversational style.
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The program is designed for founders, leaders, sales professionals, entrepreneurs, engineers, product managers and anyone who needs to engage and inspire as well as those who want to be better at public speaking.
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People who’ve taken this course report seeing improved audience engagement, shorter sales cycles, increased recall of key messages and greater confidence in delivering stories. They also report feeling less nervous in front of audiences, often the biggest benefit of all!
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There are two main formats for this course. For smaller groups that want a more hands-on, practice-and-feedback approach, the course can be done in half-day or full-day formats for groups of up to 12. This allows for multiple practice sessions with video, coaching and feedback. We also do larger sessions for groups of 20-100+ in more of a lunch-and-learn format.
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Yes, we facilitate this course in person and virtually. The in-person sessions allow for increased connection, breakouts and team building opportunities while the virtual course offers more convenience and cost savings.
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Yes, we regularly travel across the U.S. as well as internationally for on‑site training.
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Clients from global Tech behemoths to non-profits use this course to enhance their storytelling, fundraising and presentation skills abilities.
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Absolutely. This program is often the highlight of a Sales Kickoff, team retreat or company offsite. We make it highly-interactive and engaging, and participants often say it was the best part of the entire event.
“Robert and his team know how to bring out the storytelling and communication capabilities embedded in people and help them to express those stories in authentic and powerful ways.”
— Wallace Louie, Senior Director of Marketing, Iridescent Learning